A recent report on New York’s biggest for-profit nursing home group, SentosaCare has changed the focus of people from nursing home care to home health care. SentosaCare is accused of being a repeat offender in causing harm to patients by not providing meals as it should, leaving patients on soiled sheets, withholding medical information from patients and their families, among others. How then can you sell your home health care agency services to this ready market?
1. Come up with a Blog
As a home healthcare agency, you cannot afford not to have a blog, ask Ben Landa and Bent Philipson. Reports show that consumers nowadays first go online to check out service providers before deciding if they should contact them or not. To gain the attention of a potential client, educate them through your blog by providing useful information to your target audience. Research on the needs and wants of your target market and educate them more through your blog.
2. Social Media Marketing
The digital age has completely transformed the marketing landscape. Platforms such as Facebook, Twitter, Pinterest, LinkedIn, and Snapchat give your homecare agency the opportunity to interact with existing and potential clients directly. The shorter the time it takes someone to receive feedback on a query makes the difference between whether they will seek your services or not. Social media provides easy, cheap, and a reliable way of marketing and meeting consumer needs. Referrals from clients on social media will also boost your business. On social media, make sure to include how long you have been in business because this boosts customer confidence in your homecare agency.
3. Networking with Related Businesses
Establishing professional relationships with key stakeholders in the industry will bring more clients your way. You can do this by attending seminars and health fairs. You can also connect and follow affiliated businesses such as doctors, other healthcare professionals, and assisted living facilities on social media platforms for client referrals. To boost your professional relationships, you can even offer them advertising on your website to market their services even as you rubberstamp your authority as a pro in the industry. However, you should remember that keeping in touch is the difference between getting a referral or not.
4. Create a Niche for Yourself
Creating a niche for your home healthcare agency will ensure that you are the go-to agency for say childcare or surgery support. Promoting the need for such services by informing people of the value of such a service will have them looking for you for assistance. Choose a niche then connect with health professionals in your line of work. Request to leave your brochures at their facilities and ask them for referrals.